For 2021, we were proud to work with US charity, Filling in the Blanks who are based in Norwalk, Connecticut. They provide food bags for thousands of children who suffer from food insecurity.
For these children, weekends, summer breaks from school and snow days can be scary times. They may not know where their next meal is coming from – and the COVID pandemic has only exacerbated these fears. Filling in the Blanks works to relieve these worries by ensuring that these children have nutritious meals.
We had lots of ideas to raise money throughout the year, some of our favourite fundraisers included a Halloween quiz, a virtual 5k walk, assisting with their holiday backpack drive, Christmas Jumper Day and a virtual food drive.
Despite frequent lockdowns and working from home mandates, we managed to raise over $2,000!
To find out more about Filling in the Blanks and how we supported them last year, take a look at our blog.
With children’s education at the heart of everything we do, it only made sense for us to support an education-oriented charity. For 2020, we chose to make Magic Breakfast our charity of the year.
Magic Breakfast works with 480 Primary, Secondary, Special Educational Needs schools and Pupil Referral Units to provide healthy breakfasts to ensure that more than 48,000 vulnerable children across the UK start their school day in the best possible way.
Children in Magic Breakfast schools make on average the equivalent of two months’ additional progress compared to children who do not have breakfast at all. This is not only because breakfast gives children the energy to learn in the morning, but also because of the valuable social experience that a breakfast club provides.1
Throughout 2020, we ran several events in support of Magic Breakfast. In February, we organised a breakfast club for staff members in the UK and US offices, which was an excellent opportunity to catch up with each other.
During the COVID pandemic, we had to adapt our fundraising plans. In spite of this, we were still able to organise an Easter quiz, a virtual pumpkin carving competition and a Christmas Jumper Day! One of our ongoing efforts was a ‘Book Swap’ campaign. In December we took part in the Big Give initiative, which doubled all the donations we made.
1 Education Endowment Foundation. (2019). Magic Breakfast | Projects. [online] Available at: https://educationendowmentfoundation.org.uk/projects-and-evaluation/projects/magic-breakfast/#research-results.
The Hope Centre is an organisation based in Northampton that works to improve the lives of anyone affected by poverty, especially homelessness. Since its foundation in 1974, it has worked with tens of thousands of people in Northampton.
The Hope Centre:
Because of cuts to social services over the last few years, more and more people have been utilising services like foodbanks.2 We wanted to work with the Hope Centre to support their invaluable work helping those in our community who are most affected by the problems caused by poverty and homelessness.
In late 2018, we started with a few collection boxes for our staff to donate supplies to the Hope Centre, such as food and clothing. Due to the overwhelming success of this initiative, we nominated the Hope Centre to be our ‘charity of the year’ for 2019. In addition to the collection boxes, we also organised several company events to raise money.
We put our baking skills to the test for the Crick Software Bake Off and channelled our inner artists for a Pumpkin Carving Competition. Our Marketing Manager also successfully completed five 5k races across Northamptonshire. By the end of 2019, we had raised over £1,000 for the Hope Centre.